Supercoleccionador is a virtual sticker collector made for Watt’s. Using their mobile devices, players scan stickers of popular Cartoon Network characters, which are placed on various Watts products. Scanning a sticker triggers an augmented reality animation and adds the sticker to the player’s collection. Weekly prizes are awarded to the players with the most stickers.
During its three month campaign, Supercoleccionador was downloaded more than 50 000 times, and more than 250 000 stickers were scanned.